Antifluffy is the pop cousin of Autodigest, both dedicated to a critique of the current culture of entertainment and the paradoxical labyrinths of late consumerism. While Autodigest takes the cerebral, strategic route, Antifluffy gets down and dirty, visceral in the face of fluff.
Whether disemboweling magnetic tape or analogue photographs, delivering impassioned manifestos or grunting shards of ballads onstage, Antifluffy is an invitation to rise above the bore of derivative karaoke, the endless re-packaging of interchangeable autotune divas, Photoshopped selfies, sanitised pseudo-eroticism, or the sugar-coated shoving of ideology onto the slums of digital iHallucination.
The project is fully aware of the hall of mirrors it faces: as much of contemporary, neural-driven cultural production betrays a sinister undertone below its pretence of bliss, so the aesthetics of defiance are often readily neutralised and appropriated into a lexicon of reductiveness; it has become a challenge to remain driven and persistent in face of the loud cynicism of cute aesthetics – especially when these seem to hang out so cosily within the very same media spaces that predict, describe and interpret unspeakable horrors.
Which is possibly why Antifluffy needs to keep diversifying its own media, its own contexts and embodiments: we are already on our toes as it is, the least we can do is use that volatility towards creation.